"Sometimes you just have to cross the street to see how dramatically location can impact on a campaign. iGOLams can help you use location to your advantage..."

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Optimise your catchment area
Analyse local purchasing trends
Tailor product offerings
Localise your marketing messages
How far is your target customer willing to travel to purchase your product or service? Create a model for measuring the impact of distance on your marketing investment returns.
Define your catchment market, what customers purchase, how much, when and how, so you can customise your messages.
Once you know the trends in each catchment area, you are able to develop specific, relevant offers to maximize response outcomes.
Because we provide the insights, you can make your marketing message more relevant to the needs of each of your local markets.

Trend Analysis
Geodemographic Mapping
Test Offer Effectiveness
Proximity Impact